Business & Enterprise

Voids Activation Pop-up Project: Strand Aldwych area

Voids Activation Pop-up Project: Call for innovative brands to activate prime retail spaces in the Strand Aldwych area.

This competition provides a unique opportunity for a new generation of local talent and start-ups to open their doors in London’s coveted West End during a period of up to three months.

The project aims to create an entrepreneurial ecosystem that gives forward thinking, sustainable and innovative UK companies the opportunity to showcase their work, enhancing brand recognition while challenging the traditional high street model with more experiential and sustainable offerings focussing on engagement and interaction.

The application process for a pop-up space will open on the 1st August 2021 and close on the 15th August 2021.

All applications for a pop-up space must be submitted through our online platform:

Application Form

Please find links to the Occupiers Guide (PDF) and  Commission brief (Word) which provide further information including the selection process, eligibility criteria for grants, scoring criteria, proposal requirements and themes.

Should you have any further questions on this project please contact Renata Guerra at or telephone on 020 7641 2070.


Did you know...

  • 1+
    Major creative industry awards to Soho industries in past 10 years
  • 1m
    SQM of office floor space
  • 1
    of the world's best universities are located in Westminster
  • 1%
    of London's GVA produced by Westminster


Contact the Westminster Business Unit to get information and advice on affordable workspace, business support, employment and training, business rates, licensing, and more.

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