Business & Enterprise

Voids Activation Pop-up Project: Call for innovative brands to activate prime retail spaces on Oxford Street, Regent Street and in Mayfair

This competition provides a unique opportunity for a new generation of local talent and start-ups to open their doors in London’s coveted West End during a period of up to three months.

The project aims to create an entrepreneurial ecosystem that gives forward thinking, sustainable and innovative UK companies the opportunity to showcase their work on London’s world-famous streets, enhancing brand recognition while challenging the traditional high street model with more experiential and sustainable offerings focussing on engagement and interaction.

The application process for a pop-up space will open on the 27th May 2021 and close on the 13th June 2021.

All applications for a pop-up space must be submitted through our online platform:

Application Form


Please find links to Occupiers Guide (PDF) and Commission brief (PDF) which provides further information including the selection process, eligibility criteria for grants, scoring criteria, proposal requirements and themes.

Should you have any question or require additional information please contact Renata Guerra at or call 020 7641 2070 (Mon – Fri 9am -5pm).

Did you know...

  • 1k
    employees per sq km in the West End
  • 1
    Jobs in Westminster (13% of the jobs in London)
  • 1+
    Major creative industry awards to Soho industries in past 10 years
  • 1m
    SQM of office floor space


Contact the Westminster Business Unit to get information and advice on affordable workspace, business support, employment and training, business rates, licensing, and more.

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